Get Rid Of Your Acne Overnight - Zoecon Corporation case study
1. Introduction
Zoecon Corporation was identified in 1968 in Palo California by Dr Carl Djerassi to investigation finishocrinological approaches of insects population control Djerassi was a pioneer in the development of chemical approaches for human birth control which subsequently led to the introduction of the birth control pill. The name Zoecon is actually a combination of the Greek words Zoë for life and con for control.
2. Mission
Zoecon Corporation was acquired in 1983 by Sandoz. I.T.D. A Swiss based producer of pharmaceuticals, agrichemicals, and colors and dyes. Zoecon mission was to be marketing arm of sandoz I.T.D inside the animal wellness and insect control areas.
3. Positioning and segmentation:
research indicated that There are three segments.
· The primary target market for Strike Roach Rfinisher was the end problem permanently segment.
· The secondary industry was the item that lasts segment
· The convenience low price segment as not considered a primary of secondary industry.
Strike Roach Render was positioned as a scientific breakthrough with exclusive qualities desired by the target segments.
4. Industrying mix:
· product cost and packaging
Strike Roach Rfinisher was packaged in a 10-Ounc aerosol spray and a 6 Ounce togger.The retail cost for the Aerosol was $4.49 and for the fogger was $3.99.These prices were 50 to 75 percent higher than those of existing revery and efairly insecticides. The premium price was justified on the basis of th ... [More Info - Get Rid Of Your Acne Overnight]
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